The Brand Advocate | Hilde Franzsen | Substack

Oh, the places you’ll feel small.

We spend so much of life trying not to feel small.

Apr 10, 2025 • Hilde Franzsen

There is a bus and I am its driver

This is my bus. I'm learning to drive it with kindness, with humour, with the understanding that even on days when I can barely turn the key, I'm still…

Nov 23, 2025 • Hilde Franzsen

Flagging what matters

These flags aren't monuments to who I've become, but gentle guides for who I'm still becoming.

Sep 16, 2025 • Hilde Franzsen

Learning to author myself (finally)

I'm somewhere between the diagnosis that named my differences and the authentic living that honours them.

Sep 13, 2025 • Hilde Franzsen

The Weight of Water

I don't know how to be grateful for a neurotype that makes the most basic parts life so difficult.

Aug 31, 2025 • Hilde Franzsen

[Pretend this is something funny that makes you want to subscribe]

I built a personal OS for understanding my weird little brain

The problem isn't with me, it's with the fundamental design philosophy shaping all of these (so-called) productivity tools.

Aug 12, 2025 • Hilde Franzsen

On building things (with just enough arrogance to try)

When 'delulu' really is the 'solulu' - four-ish hours, five tools, one perfect playlist (and that's just the beginning).

Jul 31, 2025 • Hilde Franzsen

The Artist's Way (But Make It PDA-Friendly)

There's something beautifully subversive about needing to hack a programme designed to unlock creativity.

Jul 30, 2025 • Hilde Franzsen

Create the course you want to take

I designed an entire course to teach myself how to draw more like a child.

Jul 27, 2025 • Hilde Franzsen

What We Attribute: A London Recap

What we attribute matters less than what we do with the transformation once it arrives.

Jul 24, 2025 • Hilde Franzsen

Apart from the lungs, you can't…

I think what my fabric fragment points toward isn't a deficit but a recognition.

Jun 10, 2025 • Hilde Franzsen

The Magic of Peripheral Mortality

I actually think about death all the time.

May 3, 2025 • Hilde Franzsen

Some time when the river is ice, ask me what I've unlearned

Ask me how I've changed and how I've stayed the same.

Apr 25, 2025 • Hilde Franzsen

The Things We Keep Coming Back To

On Collection, Comfort, and Creating Our Personal Museums

Apr 18, 2025 • Hilde Franzsen

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